Getting Deals on Wheels – Digital vs. Dealer Shopping

RoadRunner Auto Transport


With more and more people getting used to the idea of mobile-app driven transportation (Uber, Lyft etc.) and cars that are chock full of the latest and greatest technologies, it’s no wonder that consumers are shopping for cars with technology, too.
Are the young adult millennials the ones shopping online for cars and how much time is actually being spent buying cars this way? This surver from Auto Connected Car sheds some light: For some insights on buying cars online, check out this survey here: Car Buying Methods

In the meantime, here are a few of the upsides and downsides to both shopping digitally and stopping by the dealer when buying a car.

The Human Touch

When you shop for a car online, you’re looking at marketing and sales as well as copywriting materials for your vehicle of choice. Additionally, when you actually find the car you want and take it for a test drive, and finish the sale up on line, you may lose that human touch. Additionally, establishing a relationship with a salesperson or dealership could be beneficial for future vehicle purchases by means of better prices or getting a particular vehicle that may be in short supply.

When you’re in the dealership and speaking with the salesman or manager, there’s a human element added to the experience. For some, dealing with people in person is more beneficial than for others; they would prefer to seal the deal in a cut and dry manner over the phone with the dealerships Internet Department.

The Right Information

Even though you are looking up tons of information and doing your homework online, you cannot always count on that information being reliable. For one thing, you have to check the resource and make sure it’s reliable. For another, you have to make sure that this information is updated. Things change, information changes, policies and technologies change, as well.

When you do research on the internet, you will find tons of resources; however, this might confuse you and it may be inaccurate information. When you speak with a dealer, you are getting (hopefully) the most updated information.
In addition, you can get your questions answered right away rather than having to spend lots of tedious time researching and hoping the information is accurate. There’s also such a thing as too much information when it comes to researching on the internet.

Saving Time/Saving Money

If you’re like most people, you don’t have time to spend hours at a dealer as they wheel, deal, and gather all the papers for you to sign. Finalizing your purchase on line is probably the faster of the two methods. With time and money both in short supply, it’s essential to get things done and get them done quickly.

The internet method of car buying provides the fast-paced way to finalize your car purchase.

There are car shoppers who swear by purchasing their cars online once they know the year, make, model they want. They believe they save money on the deal and get the lowest price available up front; no dealing and no hassles.

And for others still, doing research online and going into the dealership is a win/win combination for them. It’s always a matter of preference.

Category: Car Buying

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